Digital Marketing

Google’s Helpful Content Update: How to make sure you are doing the right thing

Google has announced a change to their algorithm that will now take into account how helpful your content is. This means that you need to make sure that your content is providing value and helping your audience solve problems if you want to rank high in the search results. In this blog post, we’ll discuss what you need to do to ensure that your content is meeting Google’s new criteria and ranking high.

First, you need to make sure that your content is well-researched and relevant to your audience. Provide data and statistics to back up your claims, and make sure that your information is accurate. If you’re providing tips or advice, be sure to explain how readers can go about implementing these tips.

Second, structure your content in an easy-to-read format. A content writing agency advised to use headlines and subheadings to break up your text, and use bullet points or lists when possible. Google wants users to be able to find the information they’re looking for quickly and easily, so make sure your content is easy to scan.

Third, use images, videos, and infographics to break up your text and add visual interest. People are more likely to engage with and share content that is visually appealing, so make sure your post includes images or other media.

Fourth, promote your content through social media and other channels. Review monitoring is such an essential task that most miss. The more people who see your content, the more likely it is to be shared and ranked highly in the search results. Just make sure that you’re promoting your content in a way that is authentic and not spammy.

Finally, Google also looks at how often your content is updated. SEO Company Sacramento mentioned that if you have an outdated blog post or article, it’s unlikely to rank highly in the search results. Make sure to keep your content fresh by regularly adding new information and updating old posts. Google loves fresh, relevant content, so keep your post up-to-date with the latest information. Remember to follow these tips if you want your content to rank highly in Google’s search results.


By following these tips, you can ensure that your content is meeting Google’s new criteria and helping your audience solve problems. Give them the information they need to improve their lives, and you’ll see your traffic and ranking improve as a result. Be sure to work with a content or digital marketing agency to get the most out of your content. With their help, you can create content that is informative, engaging, and helpful to your audience.

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