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Simply put, we live in an age of new media. Digital technology has made it possible to create and distribute entire news stories in a single 450mbutchertechcrunch moment, from start to finish. It’s also created a range of new forms of media that allow us to report stories that were once only possible with the press of a button.
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Digital media is starting to reshape a lot of traditional media types, like news and talk, and provide an opportunity for new forms of communication to catch up. One of the best examples of this is video on demand.
The importance of quality
The ability to create quality video is one of the most important factors leading to the growth of digital news production.
More than 80% of video distribution is done online, which means the market is only just getting started. The best place to start is with your own website, where you can rely on your audience to provide the same amount of information each time they visit your website.
You can also use video on demand to provide a more personalized experience, letting you create different segments of your audience for delivery. This can help you reach more people with a little extra, without adding any additional pay-per-view costs.
The future is digital
Digital media is here to stay. It’s just a question of how we consume it.
Over the next few years, we will see an increase in both digital and digital distribution. From a business standpoint, digital advertising will continue to be the most successful form of digital marketing.
At the same time, digital content will continue to be king. This means that, unless you can create a content that stands out from the rest, your efforts will be very limited.
That being said, there is a growing trend towards integrating digital experiences with traditional forms of media. This trend is particularly evident in online video, where the potential is there for both digital and traditional forms to seamlessly blend. This means that, at the end of the day, the only way to truly determine the success of digital marketing is to watch the numbers.
Video on demand – how to access it now
You can access video on demand (VOD) content through most web browsers. These days, it’s pretty easy to find VOD services that will let you access your favorite videos on demand.
You can find example websites with VOD channels like Netflix, YouTube, Amazon, and Google. Some of the larger networks like HBO, Showtime, and Discovery will also offer this channel through their respective websites.
If you want to see only a select few videos on demand, you can often use a subscription service like Netflix or Amazon Video on Demand. These services let you watch all of your favorite shows at the same time, letting you watch them in one spot.
Digital views are driving online advertising
It’s not just the content that drives online advertising that we should worry about. It’s the distribution of that content that is driving these online ad sales. – Globally competitive ad rates – Digital and mobile adoption rates – How well video is distributed – Digital ad platforms – Key Takeaways
No matter what your target audience looks like, you can reach them with video ads
- Key takeaways